3 Challenges To Overcome When Choosing An Online Video Platform
Many content publishers have been slow to truly embrace online video. For years, written content performed just fine, and there was no reason to rock the boat or force the expansion of the site into video territory when things were going just fine. But now, online video is mainstream. People of all ages and in all of life’s positions consume multiple pieces of video every day, and these are provided to them through a variety of online video platform products.
Publishers need to evaluate online video platform choices carefully, however, to find one that best meets their needs. The right one will allow for the maximization of visitors and should be simple to use for everyone involved.
In the eyes of many publishers, there are three challenges to overcome when choosing a video platform:
1. Monetization is essential. The video strategy must offer a strong return. Many websites include some embedded YouTube videos, and that’s fine. This free and timely content provided through a reliable company works well. But to make any serious money, a publisher may want to move on from YouTube to an OVP that that allows for direct monetization of video inventory. That means putting in your own ads in many cases.
2. Video is expensive. Hosting and bandwidth cost money. But some online video platforms roll all costs in to one price, so dealing with bandwidth limitations because of budgetary issues is less of a problem. You need to choose a video strategy that doesn’t cause you to worry too much when people actually start watching your content that they’re watching too much of it for it to be cost effective for you.
3. You need a source for videos. If you already have an archive of content, that’s great. Otherwise, you need a way to create some video to monetize. This could be as simple as pointing a camera at yourself or someone else and starting video blogging. Some OVPs also provide content that can be licensed for your use. Copyrights and other legal issues come into the equation when you use content created by others, so ultimately you need to make what you need yourself, and that can be a hassle.
Once you’ve considered these challenges, perhaps you and your team can find ways to deal with them that works for your company. For everyone involved in streaming video, it’s essential to confront issues and find sensible solutions that make your content work for you.